KATE
SNYDER
- Waxahatchee
- Agency Strategies
- Nadel x Gibson
- Oscars 2024
- Jazz Nite 03
- Nadel Marketing
- Halcyon
- Jazz Nite 01
- Kazeel LLC
- Year in Review
- Free Plants
- BFA Exhibition
- Trivial Mail
Academic
Halcyon: a women-focused CBD brand focused on helping alleviate pain for women suffering from chronic pain.
Tasked with designing a cohesive brand identity based on a topic of personal value. Project guidelines included designing a wordmark, logomark, color palette, iconography, merchandise/packaging, creating tangible mockups, corporate identity, and establishing a brand guide. The project also required establishing a foundation of research and surveyorship to learn more about how consumers interact with brands.