GERTIE

Brooklyn, NY
Graphic design, creative direction, packaging
Web design by Anna Banerjee

See it in action!

GERTIE is a modern “Jew-ish” deli and appetizing shop inspired by New York’s great bagel institutions.  Tasked with maturing the existing brand to align with the new focus on classic counter-style service, the new identity calls upon historical influences and fond memories of Sunday mornings with family. The warmth of the colors and designs complements the bright, open windows at the front of the shop.